Product Packaging
Product packaging is the process of designing and creating a container or wrapping for a product to ensure its safe delivery and enhance its appeal to the consumer. Packaging can take many forms, such as a box, bag, bottle, can, jar, or other types of containers, and can be made from a variety of materials, including paper, plastic, glass, metal, and more.
Process Of Product Packaging
Research and analysis: This stage involves researching the target market, analyzing competitors’ packaging, and gathering information about the product, its features, and its benefits.
Concept development: This stage involves generating ideas and developing initial concepts for the packaging design.
Design refinement: This stage involves refining the initial concepts and choosing a final design direction.
Testing and evaluation: This stage involves testing the packaging design in real-world situations, such as during shipping and handling, to ensure that it meets the necessary requirements for protection and functionality.
